Confab Higher Ed 2017

November 6–8, Indianapolis
Tracy Playle speaking at Confab Higher Ed 2017


Content strategy 101: Start here
Kristina Halvorson
Measure and test your way to better content
Mike Powers
Stakeholder wrangling: People, projects, and politics
Amanda Costello
Structured content across the redesign process
Lisa Maria Martin
Training in the trenches: Tools and processes for better web governance
Shelley Keith
User research: Uncovering compelling insights through interviews
Steve Portigal


Make it fresh: Steering clear of the same old story
Ravi Jain
The content trap in higher education
Bharat Anand


All gain, no pain: Philanthropy stories that work
Amy Sitze
Beyond analytics: How is your content really performing?
Melissa Beaver
Beyond the campus walls: Engaging with global online learners
Lisa Eichel
Maria Cruz-Lopez
Content ecosystems: Reduce content chaos with a model of your content reality
Scott Kubie
Content in the age of personalization
Matt McFadden
Content reuse: Working smarter across web, print, and social
Megan Costello
Content strategy for internal communications: Learn to love your newsletter
Erika Knudson
Susan Fou
Converting student prospects with personalized video
Jonathan Clues
Getting real about content workflow for your CMS
Rick Allen
How to go from good to great: A case study on redesigning the University of Michigan Medical School website
Kelly Davenport
Jackie Wolf
I don't have your Ph.D.: Working with faculty and subject matter experts
Amanda Costello
Interview your stakeholders like a librarian
Anne Haines
Journey mapping for content strategy
Marli Mesibov
Never say no: Strategies for handling stakeholders
Jen Brass Jenkins
Paving the way for web governance
Georgy Cohen
Solo content strategy: Lessons for lone rangers and tiny teams
Malaika Carpenter
Stop, collaborate, and listen: The power of partnership between news and events teams
Serena Wallace
Kristen Bailey
Supporting "top tasks": How to hone in on user needs
Aaron Rester
Tackling content migration and maintenance
Ron Bronson
The accessible user experience
Robin Smail
The art and science of collaboration
Dayana Kibilds
Too many cooks: Overcoming content interference
Jared Thomas Meyer
Tools and templates: Methods for getting content strategy right
Meghan Casey
We've done all this research, now what?
Steve Portigal

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