May 19–20: Main conference

Featuring both new voices and seasoned professionals, the main event explores all things content strategy.

Jump down to: Day 2

Day 1: Tuesday, May 19

7:30-9:00 a.m.
Breakfast
9:00-9:15 a.m.
Opening remarks
No items found.
9:45-10:10 a.m.
|
Nicollet Ballroom
Kathrine BeckerKathrine Becker

Think like a songwriter to tell better stories

Kathrine Becker

Narrative Strategist, Capital One

10:15-10:40 a.m.
|
Nicollet Ballroom
Ariba JahanAriba Jahan
10:40-11:00 a.m.
Snack break
11:00-11:25 a.m.
|
Nicollet Ballroom
Awen WenAwen Wen

UX writing for international audiences

Awen Wen

Content Strategist II, Alibaba Group

11:30-11:55 a.m.
|
Nicollet Ballroom
Eileen WebbEileen Webb

Supporting accessibility in content, user experience, and organizational culture

Eileen Webb

Director of Strategy & Livestock, webmeadow

12:00-12:25 p.m.
|
Nicollet Ballroom
David Dylan ThomasDavid Dylan Thomas

Conversation design to save civil discourse

David Dylan Thomas

Principal, Content Strategy, Think Company

12:25-1:45 p.m.
Lunch
1:45-2:35 p.m.
|
Breakouts
Dan NewmanDan Newman

Helping users find their own way: Creating modern search experiences

Dan Newman

Director of Product Design, NPR

Room A
Jarle FjeldstadJarle Fjeldstad

The content sprint

Jarle Fjeldstad

Senior Content Strategist, Netlife Design

Are W. Sandvik

Content Strategist, Netlife Design

Room BC
2:35-2:50 p.m.
Break
2:50-3:40 p.m.
|
Breakouts
Rachel McConnellRachel McConnell

Getting buy-in: A new way to talk about content strategy

Rachel McConnell

Content Strategist, Clearleft

Room A
Dayana KibildsDayana Kibilds

Get stuff done: Project management hacks for content strategy

Dayana Kibilds

Manager of undergraduate recruitment, Western University

Room BC
Rosamund LanninRosamund Lannin

Modular content: Designing in pieces for flexible experiences

Rosamund Lannin

Content Strategist, Bounteous

Room D
3:40-4:00 p.m.
Snack break
4:00-4:50 p.m.
|
Breakouts
Leslie MacLeslie Mac

Show vs. tell: Content creation for action

Leslie Mac

Founder & CEO, Resist University

Room A
Dan RamsdenDan Ramsden

Building a discipline: How they do UX writing at the BBC

Dan Ramsden

Creative Director for UX Writing & UX Architecture, BBC

Katherine Bradshaw-Jones

Senior UX Writer, BBC

Room BC
Crystal YanCrystal Yan

Content strategy for humanitarian immigration services

Crystal Yan

Product Lead, Remitly

Room D
Jump up to: Day 1

Day 2: Wednesday, May 20

7:30-9:00 a.m.
Breakfast
9:00-9:50 a.m.
|
Breakouts
Dorian TaylorDorian Taylor

I needed something sturdier than a spreadsheet: A story of an instrumented content audit

Dorian Taylor

Maker of toys and diversions, Independent

Room A
Libby VarcoeLibby Varcoe

Content transformation on a large scale: Turning the Titanic faster

Libby Varcoe

Principal Content Designer, Atlassian

Room BC
Dana DiTomasoDana DiTomaso

Evaluating content success with analytics

Dana DiTomaso

President & Partner, Kick Point

Room D
9:50-10:05 a.m.
Break
10:05-10:55 a.m.
|
Breakouts
Michael Haggerty-VillaMichael Haggerty-Villa

On the same page: Unify your teams with a powerful style guide

Michael Haggerty-Villa

Design Systems Lead, Intuit

Room A
Meghan CaseyMeghan Casey

Tough talks and how to have them

Meghan Casey

Owner and Principal Consultant, Do Better Content Consulting

Room BC
Amy LipnerAmy Lipner

Don’t be creepy: How to write for an increasingly personalized world

Amy Lipner

Senior Copywriter, Collective Health

Room D
10:55-11:15 a.m.
Snack break
11:15 a.m.-12:05 p.m.
|
Breakouts
Hilary MarshHilary Marsh

Making content strategy stick: How to operationalize and socialize your work

Hilary Marsh

President and Chief Strategist, Content Company, Inc.

Room A
Amanda MohlenhoffAmanda Mohlenhoff

Research in action: Talk like (and build for) your user

Amanda Mohlenhoff

Senior Manager UX Writing, GetYourGuide

Room BC
Jessica MilcetichJessica Milcetich

Launching a chatbot: Lessons from USAGov

Jessica Milcetich

Product Manager, USAGov

Room D
12:05-1:30 p.m.
Lunch
1:30-2:20 p.m.
Lightning talks
No items found.
2:50-3:10 p.m.
Cake break
3:10-3:35 p.m.
|
Nicollet Ballroom
Colleen T. ReeseColleen T. Reese

On optimization and idleness: Why content strategists should do less

Colleen T. Reese

Senior Content Strategist, Think Company

3:40-4:05 p.m.
|
Nicollet Ballroom
Rhiannon JonesRhiannon Jones
4:10-4:35 p.m.
|
Nicollet Ballroom
Keri MaijalaKeri Maijala

Bring it in: Creating a strong community of practice

Keri Maijala

Manager, UX Writing, LinkedIn

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