User research: Uncovering compelling insights through interviews

Interviewing users is undeniably one of the most valuable and commonly used user research tools. Yet sometimes we forget that it’s a skill we need to learn, because it’s based on skills we think we have (talking or even listening) and it’s not taught or reflected on.

In this workshop, we’ll consider how to frame the problem, when to use research in the design process, and the tactics for setting up a successful study. We will focus in detail on the interview itself, reviewing detailed techniques for listening and asking questions, then conclude with an engaging exercise to bring these best practices to life.This workshop will show you how to:

  • Integrate mixed methods of research into solving a problem.
  • Develop increased empathy, a critical facet to meaningful interviews.
  • Derive useful results from interviews once you get participants to open up.

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