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Breakout session

Tools and templates: Methods for getting content strategy right

From developing your content strategy to keeping your content on-strategy over time, Meghan will give an overview of some of the tools and templates provided in her book, The Content Strategy Toolkit: Methods, guidelines, and templates for getting content right.

After this session, you’ll be better equipped to tackle challenging activities like aligning stakeholders on a common vision or telling your boss or client their content isn't working.

You’ll leave with new ideas to help you:

  • Understand your audience
  • Demonstrate to stakeholders that you "get" their challenges and understand their goals
  • Measure whether your content is working
  • Create, maintain, and govern on-strategy content.
Meghan CaseyMeghan Casey

Independent content strategist and author of The Content Strategy Toolkit

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