From developing your content strategy to keeping your content on-strategy over time, Meghan will give an overview of some of the tools and templates provided in her book, The Content Strategy Toolkit: Methods, guidelines, and templates for getting content right.
After this session, you’ll be better equipped to tackle challenging activities like aligning stakeholders on a common vision or telling your boss or client their content isn't working.
You’ll leave with new ideas to help you:
Independent content strategist and author of The Content Strategy Toolkit
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