Tools and templates: Methods for getting content strategy right

From developing your content strategy to keeping your content on-strategy over time, Meghan will give an overview of some of the tools and templates provided in her book, The Content Strategy Toolkit: Methods, guidelines, and templates for getting content right.

After this session, you’ll be better equipped to tackle challenging activities like aligning stakeholders on a common vision or telling your boss or client their content isn't working.

You’ll leave with new ideas to help you:

• Understand your audience
• Demonstrate to stakeholders that you "get" their challenges and understand their goals
• Measure whether your content is working
• Create, maintain, and govern on-strategy content.