Breakout session

The art and science of collaboration

The more siloed the campus, the more common the problem: When there is a change in strategy, you have to get all stakeholders to agree. You need buy-in. You need to turn nay-sayers into advocates. How do you get everyone to agree that the change is right?

In this session, you will hear about two significant shifts in content strategy: One from admissions at Penn State and the other from development at Cornell. You will leave with an understanding of a proven method to get large, decentralized groups to agree on a shared strategy and become the champions of its implementation.

In this session, you’ll learn:

  • How to prepare and present a strategy proposal
  • Which stakeholders to involve at what times when proposing change
  • How to use data or charts to help you make irrefutable arguments
Dayana KibildsDayana Kibilds

Manager of undergraduate recruitment, Western University

Get Confab email updates

Be the first to know about new content strategy events, pricing announcements, and other useful things. We promise to email you only if it’s important.

Thanks! You have been added to the Confab mailing list.
Oops! Something went wrong while submitting the form.