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Breakout session

The art and science of collaboration

The more siloed the campus, the more common the problem: When there is a change in strategy, you have to get all stakeholders to agree. You need buy-in. You need to turn nay-sayers into advocates. How do you get everyone to agree that the change is right?

In this session, you will hear about two significant shifts in content strategy: One from admissions at Penn State and the other from development at Cornell. You will leave with an understanding of a proven method to get large, decentralized groups to agree on a shared strategy and become the champions of its implementation.

In this session, you’ll learn:

  • How to prepare and present a strategy proposal
  • Which stakeholders to involve at what times when proposing change
  • How to use data or charts to help you make irrefutable arguments
Dayana KibildsDayana Kibilds

Manager of undergraduate recruitment, Western University

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