Gerry McGovern's book The Stranger's Long Neck makes what is, for many higher ed institutions, a revolutionary proposition: Your visitors don't care about most of your content, except as it relates to helping them accomplish a specific task. Implementing the "top tasks" methodology McGovern lays out in an "office of ..." environment can be difficult, but it can help improve your users' experience immensely.
Learn from the trials and tribulations of one university's adventures in redesigning their site around top tasks. This session will help you understand:
The basics of the top tasks methodologyHow to break out of the org-chart mentality of a .edu siteHow to handle a major culture shift in a distributed authorship environment
Be the first to know about new content strategy events, early-bird prices, and other useful things. We promise to email you only if it’s important.