Breakout session

Never say no: Strategies for handling stakeholders

If it isn’t bad enough that we have to write/film/edit/direct/bleed for our content, we also have to sell it to the toughest of critics: our stakeholders. Learn how to convert your critics to the magic of content without saying no.

In this session, you’ll learn:

  • How to direct the conversation and maintain control when presenting to stakeholders
  • Methods to de-escalate a difficult situation with a subject matter expert
  • The art of misdirection: How to keep your critics focused in the direction you need to go.
Jen Brass JenkinsJen Brass Jenkins

University of Utah Health

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