Higher education is one of the most complicated industries when it comes to identifying an information architecture and helping multiple audiences across a plethora of user flows. Journey mapping is one key activity that can help design and content strategy teams better understand any complex site.
In this session, you’ll learn how to:
- Understand goals and tactics, and how the touch points within a journey connect to those goals and those tactics.
- Look for opportunities within the journey—touch points that don’t yet exist, pain points along the journey, and places where the user has a choice to make.
- Consider the role of personas within a journey.
- Move from creating the journey to the next steps, such as creating the content strategy itself, and collaborating with designers on things like site maps and wireframes.
Who should attend: Content strategists and copywriters who are interested in improved experiences on higher education websites.