Breakout

I don't have your Ph.D.: Working with faculty and subject matter experts

How do you make sense of and promote faculty work if you have no background in their subject area, let alone an advanced degree? How can you work with difficult faculty personalities, from the complete technophobe to the extreme early adopter?

This session will draw from Amanda Costello’s experience content strategist at the University of Minnesota, one of the country’s largest research institutions. Learn how to channel your faculty’s expertise into great web content, and build their trust in your knowledge and skills. Bring your questions, triumphs, and war stories!

In this session, you’ll learn how to:

  • Interact with different faculty types.
  • Gain trust over time.
  • Develop stronger content in any subject area.
Amanda CostelloAmanda Costello

Lead Content Strategist, CEHD, University of Minnesota

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