Breakout session

Converting student prospects with personalized video

Students want to be treated as individuals—not numbers—during the recruitment process, and one of the best conversion strategies for your prospects and applicants is creating personalized video content. But how can you create videos for students without overextending your budget and resources?

We’ll look at some of the ways you’re currently connecting with students and discuss strategies for creating video content sure to capture their attention and convert them along the admissions funnel.

In this session, you’ll learn how to:

  • Identify video content that captures the interest of your students.
  • Engage with students at all stages in the admissions funnel through personalized video and targeted emails.
  • Convert prospects to applicants and admits to enrolled by using personalized video, without draining your marketing funds!

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