Confab Higher Ed 2017
Breakout session

Content ecosystems: Reduce content chaos with a model of your content reality

Overwhelmed by content chaos? A content ecosystem model might be just the thing. Content ecosystem models serve as a snapshot of what’s going on with content in your organization—where content is coming from, high-level processes, internal and external audiences, business objectives, technology systems—and how it all interacts.

Ecosystem models help you verify assumptions, imagine new possibilities, plan activities, document vocabulary, and coordinate understanding between stakeholder groups. Perhaps most importantly, the model-making process reveals where people have different ideas about reality, giving you a chance to work out these differences before they derail your projects.

In this session, you’ll learn:

  • Five reasons to create maps and models
  • The key components of a content ecosystem model
  • A step-by-step process for building your own content ecosystem model
  • A reusable methodology for modeling all kinds of content and business systems
Scott KubieScott Kubie

Lead Content Strategist, Brain Traffic

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