A lot of content testing is focused on traffic, navigation paths, and conversions, but that leaves unanswered questions. What’s actually influencing user behavior? What impression is the content creating? It’s not just the messaging, architecture, or design. You can do all those things right and still not know if you are reaching people.
The content is what’s really creating impressions, and small changes can lead to big improvements if you understand user behavior, engagement, and perceptions. Learn techniques you can use to dig deeper than the analytics to better understand visitor behavior, make informed decisions, and create more effective content.
In this session, you will: