Program

Join us online everywhere for three days of stellar talks, lively panels, small-group connections, and virtual social antics. Not gathering in person is the worst, but finding ways to be together no matter what is the very best!

Day one schedule

9:00 a.m.–9:15 a.m. CDT (UTC-5)
Welcome to Confab!
Kristina Halvorson
Kristina Halvorson, Brain Traffic
10:25 a.m.–10:50 a.m. CDT (UTC-5)
25-minute break
10:50 a.m.–11:50 a.m. CDT (UTC-5)
Small-group discussions

Attendees get to pick a topic and hop into one of our Zoom rooms to meet new friends and talk shop.

Using customer-centric language
Ahava Leibtag, Aha Media Group
Content design and UX writing
Beth Dunn, Hubspot
Content marketing and social media
Ravi Jain, Boston College
Getting buy-in for content strategy
Hilary Marsh, Content Company
Content strategy for solos and small teams
Ron Bronson, 18F
11:50 a.m.–12:00 p.m. CDT (UTC-5)
10-minute break
12:00 p.m.–1:00 p.m. CDT (UTC-5)
Panel: The past, present, and future of content strategy

Join host Karen McGrane and friends to discuss the evolution of content strategy over two decades, as well as exciting opportunities for the advancement of the field.

Chris Collette
Chris Collette

Collettico

Lillian Gooden

Pratt Institute

1:00 p.m.–3:15 p.m. CDT (UTC-5)
Downtime and watch parties

Attendees gather in Zoom meetings—hosted by the speakers—to watch talks from the Confab on-demand library.

3:15 p.m.–3:50 p.m. CDT (UTC-5)
Nerd Alert

What’s the thing that makes you geek all the way out? Musical theater? Star Trek? Fanny packs? (Oh, wait—that’s us.) Join Confab attendees and speakers as they get way too excited about random things.

3:50 p.m.–4:00 p.m. CDT (UTC-5)
10-minute break
4:00 p.m.–4:35 p.m. CDT (UTC-5)
Fireside chat with Candi Williams

Tune in as Kristina Halvorson interviews Candi Williams about inclusive content, connection, and representation in the industry.

Kristina Halvorson, Brain Traffic
4:35 p.m.–5:10 p.m. CDT (UTC-5)
Keynotes and conversations
5:10 p.m.–5:15 p.m. CDT (UTC-5)
Day one wrap-up
Kristina Halvorson, Brain Traffic
5:15 p.m.–7:00 p.m. CDT (UTC-5)
Downtime and watch parties

Attendees gather in Zoom meetings—hosted by the speakers—to watch talks from the Confab on-demand library.

7:00 p.m.–8:00 p.m. CDT (UTC-5)
Confab Trivia

Wind down for the day with all your new friends! Test your knowledge of important content strategy minutiae and low-stakes nonsense.

Day two schedule

7:45 a.m.–8:45 a.m. CDT (UTC-5)
Watch parties

Attendees gather in Zoom meetings—hosted by the speakers—to watch talks from the Confab on-demand library.

8:45 a.m.–9:00 a.m. CDT (UTC-5)
15-minute break
9:00 a.m.–9:15 a.m. CDT (UTC-5)
Confab Day 2 kickoff
Kristina Halvorson, Brain Traffic
10:25 a.m.–10:50 a.m. CDT (UTC-5)
25-minute break
10:50 a.m.–11:50 a.m. CDT (UTC-5)
Small-group discussions

Attendees get to pick a topic and hop into one of our Zoom rooms to meet new friends and talk shop.

Finding new opportunities at work
Melinda Howard Belcher, Mastercard
Dealing with legacy content
Courtney McDonald, University of Colorado Boulder
Wrangling stakeholder expectations
Jeff Stevens, University of Florida Health
How to know if your content is working
Sarah Richards, Content Design London
How to grow your content team
Andy Welfle, Adobe
11:50 a.m.–12:00 p.m. CDT (UTC-5)
10-minute break
12:00 p.m.–1:00 p.m. CDT (UTC-5)
Panel: Careers in content strategy

Join host Keri Maijala (LinkedIn) and friends in a candid discussion about how content strategy roles are evolving at different kinds of companies, as well as what skills are most important for content professionals to advance in the field.

Keri Maijala

LinkedIn

James Deer
James Deer

WorkingInContent.com

Hilary Marsh
Hilary Marsh

Content Company, Inc.

1:00 p.m.–3:15 p.m. CDT (UTC-5)
Downtime and watch parties

Attendees gather in Zoom meetings—hosted by the speakers—to watch talks from the Confab on-demand library.

3:15 p.m.–3:50 p.m. CDT (UTC-5)
Confab Pet Show

Bring your dogs, bring your ducks, bring your sea monkeys—Confab wants to see all the critters who are keeping you company these days.

Hosted by Margot Bloomstein
3:50 p.m.–4:00 p.m. CDT (UTC-5)
10-minute break
4:00 p.m.–4:35 p.m. CDT (UTC-5)
Fireside chat with Clay Delk

Tune in as Kristina Halvorson interviews Clay Delk about “craft stewardship,” and how Shopify maintains team growth, culture, and quality of work.

Clay Delk, Shopify
Kristina Halvorson, Brain Traffic
5:10 p.m.–5:15 p.m. CDT (UTC-5)
Day two wrap-up
Kristina Halvorson, Brain Traffic
5:15 p.m.–7:00 p.m. CDT (UTC-5)
Downtime and watch parties

Attendees gather in Zoom meetings—hosted by the speakers—to watch talks from the Confab on-demand library.

7:00 p.m.–8:00 p.m. CDT (UTC-5)
It’s Cake O’Clock

What does this mean? Even we don’t know. What we do know is that it isn’t really Confab until cake happens.

Day three schedule

7:45 a.m.–8:45 a.m. CDT (UTC-5)
Watch parties

Attendees gather in Zoom meetings—hosted by the speakers—to watch talks from the Confab on-demand library.

8:45 a.m.–9:00 a.m. CDT (UTC-5)
15-minute break
9:00 a.m.–9:15 a.m. CDT (UTC-5)
Confab Day 3 kickoff
Kristina Halvorson, Brain Traffic
9:15 a.m.–10:25 a.m. CDT (UTC-5)
Keynotes and conversations
10:25 a.m.–10:50 a.m. CDT (UTC-5)
25-minute break
10:50 a.m.–11:50 a.m. CDT (UTC-5)
Small-group discussions

Attendees get to pick a topic and hop into one of our Zoom rooms to meet new friends and talk shop.

Enterprise content strategy
May Habib, Writer.com
Exploring a brand-new career
David Thomas, author and consultant
Centering ethics and inclusivity at work
Crystal C. Yan, Remitly
Building visibility in the field
Margot Bloomstein, Appropriate, Inc.
Creating community at work, locally and/or globally
Greg Dunlap, Lullabot
11:50 a.m.–12:00 p.m. CDT (UTC-5)
10-minute break
12:00 p.m.–1:00 p.m. CDT (UTC-5)
Panel: Content strategy for change

Join host Malaika Carpenter and friends to explore how we can drive social change through our work—whether it’s changing the ways we work, or allowing the humans we center in our work to change us.

Malaika Carpenter

SayCred Media Group, LLC

Sarah Fathallah
Sarah Fathallah

Independent

1:00 p.m.–3:15 p.m. CDT (UTC-5)
Downtime and watch parties

Attendees gather in Zoom meetings—hosted by the speakers—to watch talks from the Confab on-demand library.

3:15 p.m.–3:50 p.m. CDT (UTC-5)
The Confab Amateur Hour

Music! Laughter! Weird people tricks! Come enjoy the hidden gifts of your fellow Confab attendees and speakers.

Hosted by Ahava Leibtag
3:50 p.m.–4:00 p.m. CDT (UTC-5)
10-minute break
4:00 p.m.–4:35 p.m. CDT (UTC-5)
Fireside chat with Gerry McGovern

Tune in as Kristina Halvorson interviews Gerry McGovern about how things are changing for content strategy—and the role we all can play in fighting digital waste.

Gerry McGovern
Gerry McGovern, Customer Carewords
Kristina Halvorson, Brain Traffic
4:35 p.m.–5:10 p.m. CDT (UTC-5)
Keynotes and conversations
5:10 p.m.–5:15 p.m. CDT (UTC-5)
Day three wrap-up
Kristina Halvorson, Brain Traffic
7:00 p.m.–8:00 p.m. CDT (UTC-5)
Confab Karaoke

Once upon a time, karaoke just started happening at Confab. Content strategists would pack into a tiny dive bar called The Otter, and magic occurred. Now it’s a full-on conference tradition.

You’ll find this is a very supportive audience, so get ready to sing your hearts out all over the world!

Library talks

Telling stories at scale
Mike Powers
Mike Powers
Indiana University of Pennsylvania
Mike Powers

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