Make the case for Confab 2020

Trying to convince your boss to send you to Confab? Considering sending the team? Here are some talking points to help get the time and budget you need.

Confab attendees come away with actionable, tangible results.

Conferences are a huge investment of time and money. And while it can be tough to calculate the return on your investment, it’s pretty easy to measure the tangible benefits of attending Confab—and match those benefits to your organization’s needs.

Your organization needs to...

... and here’s how Confab makes it happen.

Keep up on the latest in content strategy

The conference lineup offers a group of the best and most knowledgeable speakers we’ve found in content strategy. You’ll hear from super-smart peers and leaders in the industry.

Learn how others do work in the field

Between practical advice, real-life case studies, and conversations as you network between sessions or after hours, you’ll learn how all sorts of organizations are solving content problems.

Improve internal content processes, governance, and workflows

Is your content a mess? It’s OK to admit it—we’ve all been there. Confab is a place to air our dirty content strategy laundry and hear how others are overcoming challenges and improving their work.

Recruit new talent for your team

Let’s face it: Finding good content strategists is no easy feat. You’ll find smart, curious, capable candidates in this crowd.

Solve a current problem

Designing content for a chatbot? Aligning those pesky stakeholders? Trying to reach new audiences? Confab offers targeted sessions to help you solve specific challenges.

Reduce costs on content strategy work

Sometimes saving money means honing your own skills. Sometimes it means tracking down an outside consultant or agency with specialized expertise. At Confab, you’ll learn how to make smart decisions about content strategy investments.

Train others in content strategy

Companies tell us Confab is most valuable when you send a team, but that’s not always in the cards. Fortunately, most speakers share slides with registered attendees after the conference, so you can bring your fresh knowledge back to your group.

Accelerate your value as an employee

Hiring a new person with new skills is costly. When you look at it this way, increasing the skills of existing employees is a bargain. You’ll also learn to streamline your work and increase your productivity.

Know who can help when you get stuck

Once you know content strategy folks from around the world, you’ll have plenty of resources as you tackle tricky projects.

Confab is a premier event curated by content strategy experts.

There are a lot of good conferences out there—but Confab is the original conference dedicated entirely to content strategy. Trust us, we wrote the book on it.

Founded by Kristina Halvorson and produced by Brain Traffic, Confab is the world’s leading conference on the topic of content strategy. It’s an international gathering of leaders and practitioners who care deeply about doing great work and moving the discipline forward. You won’t find a more thorough, carefully curated event anywhere else.

Confab has low-pressure, high-value networking opportunities.

Confab attendees are the people in organizations who care about making content better. They’re usually the strategists, designers, marketers, writers, editors, and communicators who are in the trenches every day, making content happen. They’re also the directors, managers, and principals who make the big strategic decisions about how to invest resources in content initiatives.

Whatever seat you have at the content strategy table, you’ll find that the people who come to Confab are genuinely wonderful humans. They come together to tackle new challenges and connect with like-minded people. They even share their #confabfeelings. (Seriously, it’s a thing.)

OK, now let’s save your seat!

If we haven’t answered all of your questions here, don’t hesitate to get in touch:

Hope to see you there!

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