Confab 2019

April 26–29, Minneapolis

Confab 2019 took place over four April days in Minneapolis, Minnesota. The main conference featured two days of breakout sessions and main-stage talks about a variety of content strategy topics, following two days of deep-dive workshops.

Confab 2019 Lightning talk speakers

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Featured videos

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The program

Workshops

Better workflows, stronger governance
Ahava Leibtag
,
Aha Media Group
,
Greenway Ballroom A
Better workflows, stronger governance
Content ROI: Defining and measuring success
Sarah Richards
,
Content Design London
,
Greenway Ballroom D
Content ROI: Defining and measuring success
Facilitation for content strategy
Dan Brown
,
EightShapes, LLC
,
Greenway, Ballroom B
Facilitation for content strategy
Measure and test your way to better content
Mike Powers
,
Indiana University of Pennsylvania
,
Nicollet Ballroom D
Measure and test your way to better content
People, plans, and process: Making your content strategy really happen
Malaika Carpenter
,
SayCred Media Group, LLC
,
Greenway Ballroom B
People, plans, and process: Making your content strategy really happen
Put strategy into your storytelling
Tizzy Asher
,
Expedia
,
Greenway Ballroom D
Put strategy into your storytelling
Structuring information to empower users
Lisa Maria Martin
,
Independent
,
Lakeshore
Structuring information to empower users
The conversation of UI: Unpacking voice and tone for interfaces
Michael Metts
,
Allstate
Andy Welfle
,
Adobe
Lakeshore
The conversation of UI: Unpacking voice and tone for interfaces
Andy Welfle
User-centered content strategy: Journeys, stories, maps, and more
Scott Kubie
,
Brain Traffic
,
Nicollet Ballroom D
User-centered content strategy: Journeys, stories, maps, and more

Main-stage talks

Accessibility is usability
Sarah Richards
,
Content Design London
,
Main Stage
Accessibility is usability
Centering the margins in digital spaces
Marchaé Grair
,
Unitarian Universalist Association
,
Main stage
Centering the margins in digital spaces
Conversational design
Erika Hall
,
Mule
,
Main stage
Conversational design
Fight bias with content strategy
David Thomas
,
Think Company
,
Main stage
Fight bias with content strategy
IA lenses: Helpful perspectives for content strategists
Dan Brown
,
EightShapes, LLC
,
Main stage
IA lenses: Helpful perspectives for content strategists

Breakout sessions

Activities and exercises for workshops that work
Tracy Playle
,
Pickle Jar Communications
,
Room BC
Activities and exercises for workshops that work
Helping content meet design
Gord Roberts
,
Bank of Canada
,
Room BC
Helping content meet design
Killing dreams softly: Managing difficult stakeholder conversations
Courtney McDonald
,
University of Colorado Boulder Libraries
,
Room BC
Killing dreams softly: Managing difficult stakeholder conversations
Rebuilding trust: Validate users by starting where they are
Margot Bloomstein
,
Appropriate, Inc.
,
Room A
Rebuilding trust: Validate users by starting where they are
What’s the “Scoop”? Building an editorial analytics dashboard with purpose
Mike Petroff
,
Harvard Business Publishing.
Aaron Baker
,
Harvard University
Room A
What’s the “Scoop”? Building an editorial analytics dashboard with purpose
Aaron Baker

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