Confab 2018

May 21–23, Minneapolis

Workshops

Combining user needs and business needs
Sarah Richards
Content Design Centre
,
Sarah Richards
Content strategy 101: Start here
Kristina Halvorson
Brain Traffic
,
Kristina Halvorson
Content structure for any strategist
Laura Creekmore
Creek Content
,
Laura Creekmore
How to measure content effectiveness
Meghan Casey
Author and strategist
Bill Siemers
,
Facebook
Meghan Casey
Bill Siemers
Stakeholder wrangling: People, projects, and politics
Amanda Costello
University of Minnesota
,
Amanda Costello

Sessions

Opening remarks
Kristina Halvorson
Brain Traffic
Kristina Halvorson
Combining expertise to rebuild customer trust
Gerry McGovern
Customer Carewords
Gerry McGovern
Content ROI: Defining and measuring success
Sarah Richards
Content Design Centre
Sarah Richards
Content isn’t hard. Change is.
Leah Sand
Content Systems, VML
Leah Sand
Crafting conversations: Personality and voice for bots and AI
Jonathan Foster
Microsoft
Karen Kesler
Microsoft
Jonathan Foster
Data and metrics for content strategists
Heather O’Neill
Pixels for Humans
Heather O’Neill
Feeling behind? Move forward anyway
Ahava Leibtag
Aha Media Group
Ahava Leibtag
How to eat an elephant: Tackling your content giants
Vanessa Roman
Rutgers School of Nursing
Vanessa Roman
Inclusive content, ethical tech, and you
Sara Wachter-Boettcher
Author and strategist
Sara Wachter-Boettcher
Structuring content to empower users
Lisa Maria Marquis
Independent
Lisa Maria Marquis
Telling strategic stories
Brittney Dunkins
JPMorgan Chase
Brittney Dunkins
The art and science of collaboration
Dayana Kibilds
Western University
Dayana Kibilds
Get ready for some fast-paced fun! Our brave speakers will perform these talks “Ignite style”: 5 minutes, 20 slides, 15 seconds per slide—and the slides change automatically.
Kristina Halvorson

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