Confab 2018

May 21–23, Minneapolis
Kristina Halvorson speaking at Confab

Workshops

Combining user needs and business needs
Sarah Richards
,
Content Design Centre
,
Sarah Richards
Content strategy 101: Start here
Kristina Halvorson
,
Brain Traffic
,
Kristina Halvorson
Content structure for any strategist
Laura Creekmore
,
Creek Content
,
Laura Creekmore
How to measure content effectiveness
Meghan Casey
,
Author and strategist
Bill Siemers
,
Facebook
Meghan Casey
Bill Siemers
Stakeholder wrangling: People, projects, and politics
Amanda Costello
,
University of Minnesota
,
Amanda Costello

Sessions

Opening remarks
Kristina Halvorson
,
Brain Traffic
Kristina Halvorson
Combining expertise to rebuild customer trust
Gerry McGovern
,
Customer Carewords
,
Gerry McGovern
Content ROI: Defining and measuring success
Sarah Richards
,
Content Design Centre
,
Sarah Richards
Content isn’t hard. Change is.
Leah Sand
,
Content Systems, VML
,
Leah Sand
Crafting conversations: Personality and voice for bots and AI
Jonathan Foster
,
Microsoft
Karen Kesler
,
Microsoft
Jonathan Foster
Data and metrics for content strategists
Heather O’Neill
,
Pixels for Humans
,
Heather O’Neill
Feeling behind? Move forward anyway
Ahava Leibtag
,
Aha Media Group
,
Ahava Leibtag
How to eat an elephant: Tackling your content giants
Vanessa Roman
,
Rutgers School of Nursing
,
Vanessa Roman
Inclusive content, ethical tech, and you
Sara Wachter-Boettcher
,
Author and strategist
,
Sara Wachter-Boettcher
Solo content strategy: Lessons for lone rangers and tiny teams
Malaika Carpenter
,
SayCred Media Group, LLC
,
Malaika Carpenter
Structuring content to empower users
Lisa Maria Martin
,
Independent IA/CS consultant
,
Lisa Maria Martin
Telling strategic stories
Brittney Dunkins
,
JPMorgan Chase
,
Brittney Dunkins
The art and science of collaboration
Dayana Kibilds
,
Western University
,
Dayana Kibilds
Words and the design process
Biz Sanford
,
Shopify
,
Biz Sanford
Get ready for some fast-paced fun! Our brave speakers will perform these talks “Ignite style”: 5 minutes, 20 slides, 15 seconds per slide—and the slides change automatically.
Kristina Halvorson

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