Confab Central 2017
Breakout session

Short and sweet: How and why to simplify writing

In an ideal world, users would read everything you write, and they would take the time to understand it. In the real world, you need to make your digital writing easy for people to read and understand. Learn how to lower reading level and increase readability, and see what’s at stake if you don’t.

This session will be relevant for anyone who creates or influences digital copy—regardless of industry and audience. As a bonus, you’ll learn how to respond when your partners or clients challenge the need for a lower reading level.

In this session, you’ll learn:

  • Why a low reading level is crucial for all writing
  • Various ways to calculate reading level, and the pros and cons of reading level formulas
  • Benefits of a lower reading level for low- and high-literacy users
  • How reading level affects comprehension, and how much (or little!) your readers comprehend right now
  • Objections you’ll hear when you advocate for a lower reading level, and how to debunk those myths

Who should attend: Anyone who writes or edits copy, who helps shape brand tone or voice, or who manages or gives feedback to writers, editors, or strategists.

Get Confab email updates

Be the first to know about new content strategy events, early-bird prices, and other useful things.
We promise to email you only if it’s important.

Thanks! You have been added to the Confab mailing list.
Oops! Something went wrong while submitting the form.