Content models are the technical and structural expression of content strategy, so it only makes sense that they would typically fall toward the end of a project. But too often, we lose the message and core principles of our content strategy as we transition into the complex, often tedious work of content modeling.
In this talk, we will discuss an approach to content modeling that begins at the earliest stages of your project, and grows as each layer of content strategy is applied—making sure no part of your core strategy gets left behind in design.
In this session, you’ll learn:
Who should attend: Agency content strategists who work on a high volume of projects, people who feel content modeling is too complex to undertake, or anyone interested in diving deep on structured content.