Content strategists and the marketing team share very few traits. Their goals, strengths, weaknesses, and styles aren’t only different, but often conflict. The relationship between the two is crucial, but often broken. A little more understanding would go a long way—but only if the other side weren’t so annoying.Drawing on a series of personal interviews and surveys, this talk looks at the role personal relationships play in creating this divide, the way organizational structure upholds it, and how strategy can overcome it.
In this session, you’ll learn:
Who should attend: Content people who deal with marketing stakeholders. Marketers who hold a stake in content work. Managers of either. People with an interest in organizational dysfunction. Content strategists who want to know how they are perceived by others—and why and how to improve that.
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