Change is hard—especially in a large organization with countless editorial teams, all working in silos and embracing a systemic content-hoarding culture. Learn how Seattle Children’s successfully facilitated a content ROT (Redundant, Outdated, Trivial) culture shift for their external websites using limited in-house resources.
The result? A simple and sustainable content governance process, organizational buy-in, shared accountability and responsibility, and empowered and enthusiastic content teams. Find out what it takes to remediate one thousand pages of ROT in less than a year.
In this session, you’ll learn how to:
Who should attend: Content strategists and team leaders who work with people who are (a) reluctant to get rid of anything at all, or (b) are always looking to create more content without retiring or replacing old information.
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