My agenda

5 steps to telling a more inclusive story
5 steps to telling a more inclusive story
Marli Larimer

Manager, Content Operations & Production, Concentrix

5 steps to telling a more inclusive story
Afternoon meditation
Afternoon meditation
Erin Anderson

Mindfulness Educator, The Goldrunner

Afternoon meditation
Afternoon run
Afternoon run
Scott Kubie

Independent

Afternoon run
Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Rebecca Nguyen

Senior Content Strategy Lead, Product Design, Northwestern Mutual

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Birds of a feather
Birds of a feather
Tenessa Gemelke

Program Manager, Team Confab

Birds of a feather
Boost the value of your content team through storytelling
Boost the value of your content team through storytelling
Ryan Bigge

Senior Content Designer, Royal Bank of Canada

Boost the value of your content team through storytelling
Andy Healey

Independent

Bringing businesses together with content
Bringing businesses together with content
Helen Lawson

Lead Content Designer, Co-op Funeralcare

Bringing businesses together with content
Building user trust with content design
Building user trust with content design
Selene De La Cruz

Senior Manager, Robinhood

Building user trust with content design
Can you afford to do nothing?
Can you afford to do nothing?
Alisa Bonsignore

Strategic Communications, Clarifying Complex Ideas

Can you afford to do nothing?
Confab trivia!
Confab trivia!
Benjamin Kjos

Senior Creative Director, BI Worldwide

Confab trivia!
Confronting the “nobody reads” myth: Lessons from UX writing and research
Confronting the “nobody reads” myth: Lessons from UX writing and research
Kelsey Shanesy

Senior Manager of Content Design, Target

Confronting the “nobody reads” myth: Lessons from UX writing and research
Content ROI: Defining and measuring success
Content ROI: Defining and measuring success
Sarah Winters

Founder, Content Design London

Content ROI: Defining and measuring success
Content designing your career: A framework for finding your path
Content designing your career: A framework for finding your path
Tracey Watson

Lead Content Designer, Games, Netflix

Content designing your career: A framework for finding your path
Content measurement that matters: Not everything that can be counted counts
Content measurement that matters: Not everything that can be counted counts
Hilary Marsh

President & Chief Strategist, Content Company, Inc.

Content measurement that matters: Not everything that can be counted counts
Content programming: Understanding how developers think about your content
Content programming: Understanding how developers think about your content
Paulo Fernandes

Co-Founder, Senior Developer, Luscious Orange

Content programming: Understanding how developers think about your content
Content: How it can support—or impair—your DEI efforts
Content: How it can support—or impair—your DEI efforts
Dayana Kibilds

Director of Growth, Pickle Jar Communications

Content: How it can support—or impair—your DEI efforts
DAM you got this: Managing complex content assets
DAM you got this: Managing complex content assets
Nate Holmes

Product Marketing Manager, Acquia

DAM you got this: Managing complex content assets
Designing curiosity: A beginner’s guide
Designing curiosity: A beginner’s guide
Cassini Nazir

Clinical Associate Professor/Program Director, University of North Texas

Designing curiosity: A beginner’s guide
Growing up: Maturing and scaling a content practice in a complex organization
Growing up: Maturing and scaling a content practice in a complex organization
Chris Avore

Vice President and Head of Design, Northwestern Mutual

Growing up: Maturing and scaling a content practice in a complex organization
How to (really) know your audience
How to (really) know your audience
Liju George

Senior Market Researcher, Rock Central Detroit

How to (really) know your audience
Emily Neville

Senior Research Analyst, Rock Central Detroit

How to win stakeholders and influence processes
How to win stakeholders and influence processes
Candi Williams

Head of Content Design, Bumble

How to win stakeholders and influence processes
Inclusive content: Creating a bias-informed practice
Inclusive content: Creating a bias-informed practice
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

Inclusive content: Creating a bias-informed practice
Introduction to content strategy
Introduction to content strategy
Kristina Halvorson

Founder, CEO, Brain Traffic

Introduction to content strategy
Meghan Casey

Owner and Principal Consultant, Do Better Content Consulting

Leadership: How we got there
Leadership: How we got there
Melinda Belcher

Executive Director, Digital Wealth Management, JPMorgan Chase

Leadership: How we got there
Rachel Lovinger

Group Content Strategy Director, Publicis Sapient

Lightning talks
Lightning talks
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

Lightning talks
Make your content strategy stick: A roadmap for change management
Make your content strategy stick: A roadmap for change management
Val Swisher

Founder and CEO, Content Rules, Inc.

Make your content strategy stick: A roadmap for change management
Regina Lynn Preciado

Senior Content Strategist, Content Rules, Inc.

Making space at the table: Inclusion requires action
Making space at the table: Inclusion requires action
Jonathan McFadden

Senior Content Designer, Shopify

Making space at the table: Inclusion requires action
Managing scope and expectations: How to make projects less overwhelming
Managing scope and expectations: How to make projects less overwhelming
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

Managing scope and expectations: How to make projects less overwhelming
Outcomes of an audit: Easy solutions to hard problems
Outcomes of an audit: Easy solutions to hard problems
Gavin Austin

Principal Technical Writer, Salesforce

Outcomes of an audit: Easy solutions to hard problems
Recycle, reuse, and reclaim your calm
Recycle, reuse, and reclaim your calm
Anna McHugh

Manager, Librarian, and Curator, Red Hat

Recycle, reuse, and reclaim your calm
Show don’t tell: How silent films can help us tell better stories
Show don’t tell: How silent films can help us tell better stories
Gabriel Wardell

Creative Writer, Coca-Cola Studios

Show don’t tell: How silent films can help us tell better stories
So many specializations: The 2022 content career marketplace
So many specializations: The 2022 content career marketplace
Natalie Dunbar

Author, Speaker, and UX Content Strategy Lead

So many specializations: The 2022 content career marketplace
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

The Core Model: A timeless way to connect people, content and strategy
The Core Model: A timeless way to connect people, content and strategy
Are Halland

Author, keynote speaker, coach, facilitator, Kjernepar AS

The Core Model: A timeless way to connect people, content and strategy
The paradox of personalized content
The paradox of personalized content
Val Swisher

Founder and CEO, Content Rules, Inc.

The paradox of personalized content
User-centered SEO: Designing findable content
User-centered SEO: Designing findable content
Chris Corak

Co-author of SEO for Everyone and Partner, ONWARD

User-centered SEO: Designing findable content
Rebekah Baggs

Cofounder, Content and UX Strategist, ONWARD

Welcome
Welcome
Kristina Halvorson

Founder, CEO, Brain Traffic

Welcome
Where does your content come from?
Where does your content come from?
Angus Edwardson

Co-founder and VP of Product, GatherContent by Bynder

Where does your content come from?
Brian Kavanaugh

Director of marketing, Bynder

Wrap up
Wrap up
Kristina Halvorson

Founder, CEO, Brain Traffic

Wrap up
Writing is designing
Writing is designing
Michael Metts

Principal Content Designer, Expedia Group

Writing is designing
Andy Welfle

Manager, Adobe

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