It’s not a moment, it’s a movement: Strategies for building a strong content discipline


Pushing back and gaining influence shouldn’t be things you dread doing in meetings. To strengthen the role of content in your organization, you need to step back, reframe, and focus on the big picture. Think of it like a political movement: It’s bigger than you, but you live out its ideals.

We’ll use that political movement metaphor to give you an action plan for changing your team’s scope—and get you that seat at the table.

In this session, you’ll learn how to:

  • Get consensus at a high level: Understand how to talk to senior-level stakeholders and show them the power of content.
  • Stick in people’s minds: Keep your updates brief and snappy by using tools like the three-slide presentation and the slogan-like goal.
  • Practice what you preach: Embody your big picture ideals in a way that shows stakeholders the value of having a strong content discipline.

Who will benefit most: This talk is aimed at mid- to senior-level UX writers, content designers, and content strategists at technology companies who are looking to work better with stakeholders and gain influence.

Amelia GrangerAmelia Granger

Senior UX Writer, Bumble