Who’s not in the room? Build better products by engaging hard-to-reach users

Main-stage talk
Tuesday, May 19, 2020
10:15-10:40 a.m.
Nicollet Ballroom

As technologists, one of the hardest things to remember is that we’re not our users, and our assumptions can easily extend into our work. If we aren’t careful, we can easily end up designing products based on our assumptions and biases rather than insights from the actual audience. If we want to build better products, we need to include our target audience in the creation process and listen to their feedback every step of the way.

In this talk, we’ll hear what a team at The Ad Council learned from a project where they worked directly with teens experiencing various forms of bullying that directly informed the product’s goals, UX, and content.

In this session, you’ll learn:

  • What types of biases to watch out for and how to challenge your own assumptions
  • How to engage hard-to-reach audiences
  • How user-driven insights can uncover the struggles unique to a community
  • How to make design decisions and product iterations that will ultimately be valuable for all humans

Who should attend: This session will be helpful for attendees who either work in UX design or are interested in learning how UX principles can be applied to create better, more inclusive content.

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Who’s not in the room? Build better products by engaging hard-to-reach users

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