UX writing for international audiences

Main-stage talk
Tuesday, May 19, 2020
11:00-11:25 a.m.
Nicollet Ballroom

When you write UI copy in English, knowing it will be translated into multiple languages, do you recognize your own cultural biases? How would you avoid getting lost in translation? What are the best practices in developing localization-friendly content?

Writing UI copy is not easy, and writing for users from all over the world is even more challenging. You want to be equipped with strong writing skills, user empathy, product thinking, and more importantly, a global mindset.

Drawing on her work experience in the U.S. and China, Awen will share her observations, best practices, learnings, and maybe some unique ideas.

In this talk, you’ll learn:

  • How Alibaba writes for their international audiences
  • Tips for developing a global mindset and applying it into daily UX writing work
  • Best practices in developing localization-friendly content

Who should attend: This session is for anyone who works on UX content and localization for global users, or who is interested in learning more about cultural bias and user empathy.

Text Link

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

UX writing for international audiences

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