Tough talks and how to have them

Breakout session
Wednesday, May 20, 2020
10:05-10:55 a.m.
Room A

Relationships with internal stakeholders are often the key to planning, creating, and maintaining strategic content that gets results. Being able to have productive conversations, even when the topic is tricky, is a skill every content professional can and should develop.

From having to tell a stakeholder their idea isn’t on-strategy, to critiquing a non-writer’s writing, to approaching a frank conversation about content that is offensive or insensitive, we’ll walk through an approach to planning for and facilitating tough talks with stakeholders.

Using real-world examples from 20 years in the fields of marketing, communications, content strategy, and user experience spanning a wide variety of industries and organizations, this session will give you a framework to:

  • Determine whether a conversation is needed.
  • Apply methods we practice with content to plan the conversation.
  • Facilitate challenging conversations productively.

Who should attend: This session is for anybody who would like to hone their skills for difficult conversations. We’ll even practice! Don’t worry. It won’t be scary … well maybe a little for us introverts, but we’ll get through it.

Tough talks and how to have themMeghan Casey

Owner and Principal Consultant, Do Better Content Consulting

Tough talks and how to have them

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