Tough talks and how to have them

Breakout session
Wednesday, May 20, 2020
10:05-10:55 a.m.
Room A

Relationships with internal stakeholders are often the key to planning, creating, and maintaining strategic content that gets results. Being able to have productive conversations, even when the topic is tricky, is a skill every content professional can and should develop.

From having to tell a stakeholder their idea isn’t on-strategy, to critiquing a non-writer’s writing, to approaching a frank conversation about content that is offensive or insensitive, we’ll walk through an approach to planning for and facilitating tough talks with stakeholders.

Using real-world examples from 20 years in the fields of marketing, communications, content strategy, and user experience spanning a wide variety of industries and organizations, this session will give you a framework to:

  • Determine whether a conversation is needed.
  • Apply methods we practice with content to plan the conversation.
  • Facilitate challenging conversations productively.

Who should attend: This session is for anybody who would like to hone their skills for difficult conversations. We’ll even practice! Don’t worry. It won’t be scary … well maybe a little for us introverts, but we’ll get through it.

Text Link

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Tough talks and how to have them

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