Think like a songwriter to tell better stories

Main-stage talk
Tuesday, May 19, 2020
9:45-10:10 a.m.
Nicollet Ballroom

Musical theater creates unforgettable moments that drive stories home for audiences, because songwriters distill epic tales and staggering sagas into concise, memorable, and engaging forms. How might the story mechanics from Broadway and pop music be applied to shift narratives in our careers?

This talk will explore three tried-and-true story hacks found in musical theater that have been shifting narratives for generations. You’ll learn how to tell stories that establish your identity, unify disparate audiences, and protect the momentum of your journey (not to mention, your precious morale!) when facing set-backs.

In this talk, you’ll learn:

  • When you want to be remembered, tell an “I am/I want” story to clearly and quickly establish your identity.
  • When you’re trying to align groups who don’t want to work together, use a “Banner” story to unify your audiences.
  • When facing set-backs, tell a “Torch” story to protect your momentum and morale.

Who should attend: This will be useful to folks who are shifting career paths, or who may need help reframing the pivots in their journey. Also, anyone for whom persuasion, storytelling, and problem-framing are essential can add new techniques to their soft-skill toolbox.

Text Link

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Think like a songwriter to tell better stories

Join the mailing list

Sign up and be the first to know about all things Confab. We promise to email you only if it’s important.

Thanks! You have been added to the Confab mailing list.
Oops! Something went wrong while submitting the form.