Think like a songwriter to tell better stories

Main-stage talk
Tuesday, May 19, 2020
9:45-10:10 a.m.
Nicollet Ballroom

Musical theater creates unforgettable moments that drive stories home for audiences, because songwriters distill epic tales and staggering sagas into concise, memorable, and engaging forms. How might the story mechanics from Broadway and pop music be applied to shift narratives in our careers?

This talk will explore three tried-and-true story hacks found in musical theater that have been shifting narratives for generations. You’ll learn how to tell stories that establish your identity, unify disparate audiences, and protect the momentum of your journey (not to mention, your precious morale!) when facing set-backs.

In this talk, you’ll learn:

  • When you want to be remembered, tell an “I am/I want” story to clearly and quickly establish your identity.
  • When you’re trying to align groups who don’t want to work together, use a “Banner” story to unify your audiences.
  • When facing set-backs, tell a “Torch” story to protect your momentum and morale.

Who should attend: This will be useful to folks who are shifting career paths, or who may need help reframing the pivots in their journey. Also, anyone for whom persuasion, storytelling, and problem-framing are essential can add new techniques to their soft-skill toolbox.

Think like a songwriter to tell better storiesKathrine Becker

Narrative Strategist, Capital One

Think like a songwriter to tell better stories

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