The content sprint

Breakout session
Tuesday, May 19, 2020
1:45-2:35 p.m.
Room BC

The Norwegian Environment Agency had embarked upon an ambitious project. In the redesign of their new website, a handful of communication staff set out to rewrite all of the content, with the reluctant help of over-worked subject matter experts (SMEs).

It didn’t go well. By the time they hired outside help, they had lost key staff due to burnout and resignation.

When the team from Netlife Design joined the project, their first task was to find a way for a small team with only a minimum of domain knowledge to jump straight into any topic and be productive from day one, creating content of high value before moving on to the next piece. Come and learn how they created a hybrid method based on their own Core Model and a Google Design Sprint, resulting in a platform that allowed SMEs and communication staff to collaborate and develop the best, most user-centric content prototype.

In this session, you’ll learn how to:

  • Apply the method and tools developed during this customized content sprint.
  • Get SMEs and communication folks to work efficiently together.
  • Keep a high pace during content creation, without allowing the quality to drop.

Who should attend: This session is for anyone from the communication side who has to work with subject matter experts in a project with multiple topics. It’s a good fit for web editors, content producers, and content designers—both in-house and from the agency side.

The content sprintJarle Fjeldstad

Senior Content Strategist, Netlife Design

The content sprintAre W. Sandvik

Content Strategist, Netlife Design

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