Storytelling to capture your audience’s attention

Intensive workshop
Monday, May 18, 2020
1:30 p.m.-4:30 p.m.

There’s a lot of talk about how bad our attention span is—that our attention span is shorter than a goldfish’s. That narrative only tells part of the story. The rest of the story is about everything else that’s competing for our attention.

Marketers push out billions of social posts, emails, and ads every day. We don’t have time to consume it all, so we’ve gotten good at tuning out the garbage—but when it matters, we can focus for hours. We binge an entire season of a new show in days.

We don’t lack focus. Most brands lack the storytelling skills to warrant our attention.

The right story engages your audience and strengthens your brand. And the scientific evidence of why stories work is undeniable.

Join this storytelling workshop and learn:

  • Why it’s essential for brands to tell stories
  • How to create the best stories for your brand
  • The anatomy of an effective story
  • The neuroscience behind storytelling
  • How to prime readers to receive our stories well

Who should attend: This session is ideal for content strategists, writers, and marketers who are feeling bored with their brand’s stories, or who are looking to discover compelling new angles for reaching an audience.

Storytelling to capture your audience’s attentionBecky Spurbeck

Content Marketing Manager, ClientPay

Storytelling to capture your audience’s attention

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