Show vs. tell: Content creation for action

Breakout session
Tuesday, May 19, 2020
4:00-4:50 p.m.
Room A

In this presentation, national organizer Leslie Mac discusses why toolkits don’t work—and an alternative method for helping workgroups, clients, and communities make collective, impactful decisions together.

In this melding of a field organizer’s best practices and proven digital strategy methods, attendees will leave prepared to create containers that help move work along a ladder of engagement in a logical way.

In this session, you’ll learn:

  • The differences between a toolkit model and a workbook model.
  • How to stop creating toolkits no one uses and place the work of deciding what to do where it belongs—with those who will actually be doing the work.
  • The basic components needed to create a workbook that empowers users to take action.

Who should attend: Anyone who does work that employs toolkits to disseminate information will benefit from this session. They will learn a new way to engage people by creating containers that help their target audience decide what they want to do.

Show vs. tell: Content creation for actionLeslie Mac

Founder & CEO, Resist University

Show vs. tell: Content creation for action

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