Show vs. tell: Content creation for action

Breakout session
Tuesday, May 19, 2020
4:00-4:50 p.m.
Room A

In this presentation, national organizer Leslie Mac discusses why toolkits don’t work—and an alternative method for helping workgroups, clients, and communities make collective, impactful decisions together.

In this melding of a field organizer’s best practices and proven digital strategy methods, attendees will leave prepared to create containers that help move work along a ladder of engagement in a logical way.

In this session, you’ll learn:

  • The differences between a toolkit model and a workbook model.
  • How to stop creating toolkits no one uses and place the work of deciding what to do where it belongs—with those who will actually be doing the work.
  • The basic components needed to create a workbook that empowers users to take action.

Who should attend: Anyone who does work that employs toolkits to disseminate information will benefit from this session. They will learn a new way to engage people by creating containers that help their target audience decide what they want to do.

Text Link

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Show vs. tell: Content creation for action

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