On the same page: Unify your teams with a powerful style guide

How did a financial technology company get four business units and 10,000 employees to consolidate many content style guides into one powerful resource? This case study offers the answers and demonstrates the kind of thoughtful collaboration your content team can do to find allies, extend your influence, and improve content across your entire enterprise.

At the beginning of this story, the content designers working on TurboTax, QuickBooks, and Mint were miles apart literally as well as figuratively. Using content strategy and a healthy dose of people skills, the teams came together to publish a style guide all Intuit content creators can call their own: contentdesign.intuit.com.

This session will explore:

• The practical steps to take to unify a variety of voice, tone, and style guidelines
• How to approach content teams across silos and transform team members from strangers into allies—and, hopefully, into advocates
• How to use a design system and a culture of standards to win over other designers, engineers, product managers, and stakeholders
• Ways of creating ongoing enterprise-wide communication about style, standards, voice, and tone
• The two magic words that make all the necessary kindness and collaboration possible

Who should attend: Content strategists and content designers who are in companies with a variety of content creators (product, marketing, social, PR, etc.) can benefit from this collaborative, open approach to content standards and systems.