Making content strategy stick: How to operationalize and socialize your work

Breakout session
Wednesday, May 20, 2020
11:15 a.m.-12:05 p.m.
Room A

Once the pieces of your content strategy statement are in place, the day-to-day work really begins. Making your content strategy sustainable means making it part of people’s everyday work, keeping the principles and practices of content strategy on everyone’s mind.

Importantly, this isn’t top-down work, but work best done from the inside out. And it requires skills that most content strategists already have: listening, sharing, and fostering connections.

This session will include examples from organizations of various sizes and types, and participants will come away with ideas they can put to use immediately. You’ll learn how to:

  • Involve people in the content strategy effort so they feel invested in its success
  • Empower content contributors so they are motivated to follow the rules rather than go around them
  • Help good practices go viral inside the organization

Who should attend: This session will be especially useful for people who create or manage content for a large, content-rich organization. They will benefit by understanding how to use upfront content strategy work on an ongoing basis.

Making content strategy stick: How to operationalize and socialize your workHilary Marsh

President and Chief Strategist, Content Company, Inc.

Making content strategy stick: How to operationalize and socialize your work

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