Once the pieces of your content strategy statement are in place, the day-to-day work really begins. Making your content strategy sustainable means making it part of people’s everyday work, keeping the principles and practices of content strategy on everyone’s mind.
Importantly, this isn’t top-down work, but work best done from the inside out. And it requires skills that most content strategists already have: listening, sharing, and fostering connections.
This session will include examples from organizations of various sizes and types, and participants will come away with ideas they can put to use immediately. You’ll learn how to:
Who should attend: This session will be especially useful for people who create or manage content for a large, content-rich organization. They will benefit by understanding how to use upfront content strategy work on an ongoing basis.
President and Chief Strategist, Content Company, Inc.