Introduction to content strategy

Introductory workshop
Sunday, May 17, 2020
9 a.m–5 p.m.

Whether you’re diving in for the first time or just hoping to brush up on the basics, this introductory workshop will give you a solid grounding in the practice and process of content strategy.

In just one day, you’ll get a thorough overview of what content strategy is, its core components, and the value it brings to projects and organizations. You will:

  • Understand what content strategy is (and what it’s not).
  • Discover the key components of an effective content strategy framework.
  • Learn the right questions to ask up front to avoid 11th-hour content meltdowns in projects.
  • Find out how to sell in content strategy to your organization or client.

Who should attend: This introductory workshop is ideal for UX/marketing/communications professionals who want to learn how to do content strategy; managers who have been tasked with starting a content strategy practice in their organization; and anyone who wants to help create useful, usable content for people online.

Introduction to content strategyKristina Halvorson

Founder, CEO, Brain Traffic

Introduction to content strategy

Get Confab email updates

Be the first to know about new content strategy events, early-bird prices, and other useful things. We promise to email you only if it’s important.

Thanks! You have been added to the Confab mailing list.
Oops! Something went wrong while submitting the form.