Introduction to UX writing

Introductory workshop
Sunday, May 17, 2020
9 a.m–5 p.m.

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make software human-centered, and require just as much thought as the branding and code. Learn how UX writing can build trust, increase retention, humanize interactions, and ultimately drive conversions and other business goals.

You’ll learn about:

  • UX writing fundamentals – From creating clarity at key points of interaction to writing effective errors that help users move forward, you’ll come away with a solid understanding of how to write for interfaces.
  • Voice and tone – Learn about frameworks to help organizations discover and clarify their voice, then see how strategic tones should change based on different situations your users might encounter.
  • Research and testing – Understand how to find the right words for your audience, then test them to make sure they’re achieving your goals.
  • Systems for scalability – See how words play a role in design systems and style guides, then learn practical tactics that will help you increase the quality and consistency of UX writing throughout your organization.

Who should attend: If you write the words your users read and interact with, this workshop will help you understand how to apply design techniques to your process. Whether you call yourself a writer, designer, content strategist, or something else, you’ll learn how to write in a more effective, user-centered way.

Prerequisites: Attendees would benefit from being comfortable interviewing and presenting to stakeholders, whether it’s about marketing strategy, branding, writing, or design. They would also benefit from a strong understanding of the English language and should be comfortable discussing things like word choice with fellow workshop participants.

Introduction to UX writingAndy Welfle

Senior Content Strategist, Adobe

Introduction to UX writingMichael Metts

Conversation Designer, Allstate

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