Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make software human-centered, and require just as much thought as the branding and code. Learn how UX writing can build trust, increase retention, humanize interactions, and ultimately drive conversions and other business goals.
You’ll learn about:
Who should attend: If you write the words your users read and interact with, this workshop will help you understand how to apply design techniques to your process. Whether you call yourself a writer, designer, content strategist, or something else, you’ll learn how to write in a more effective, user-centered way.
Prerequisites: Attendees would benefit from being comfortable interviewing and presenting to stakeholders, whether it’s about marketing strategy, branding, writing, or design. They would also benefit from a strong understanding of the English language and should be comfortable discussing things like word choice with fellow workshop participants.