Getting buy-in: A new way to talk about content strategy

Breakout session
Tuesday, May 19, 2020
2:50-3:40 p.m.
Room A

Understanding content strategy can be tricky—everyone seems to have a different definition of “strategist” when it comes to advertising job roles, and strategy descriptions can often feel abstract. Even when we have a good handle on it ourselves, explaining it to stakeholders can be difficult, especially when businesses expect a “content strategy” to be magical document that fixes everything overnight. If only!

Sure, we know that good content needs strategy behind it, from an organizational level right down to product level. But how do you create, explain, and implement a strategy in a way that brings others along for the journey?

In this session, you’ll learn:

  • A simplified way to explain the process of content strategy to others
  • How clear direction and actions can make your strategy more tangible
  • How your stakeholders can co-create meaningful results

Who should attend: This session is for anyone who sometimes feels overwhelmed having to explain what content strategy is but really wants to achieve a strong, impactful strategy for their business.

Text Link

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Getting buy-in: A new way to talk about content strategy

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