Getting buy-in: A new way to talk about content strategy

Breakout session
Tuesday, May 19, 2020
2:50-3:40 p.m.
Room A

Understanding content strategy can be tricky—everyone seems to have a different definition of “strategist” when it comes to advertising job roles, and strategy descriptions can often feel abstract. Even when we have a good handle on it ourselves, explaining it to stakeholders can be difficult, especially when businesses expect a “content strategy” to be magical document that fixes everything overnight. If only!

Sure, we know that good content needs strategy behind it, from an organizational level right down to product level. But how do you create, explain, and implement a strategy in a way that brings others along for the journey?

In this session, you’ll learn:

  • A simplified way to explain the process of content strategy to others
  • How clear direction and actions can make your strategy more tangible
  • How your stakeholders can co-create meaningful results

Who should attend: This session is for anyone who sometimes feels overwhelmed having to explain what content strategy is but really wants to achieve a strong, impactful strategy for their business.

Getting buy-in: A new way to talk about content strategyRachel McConnell

Content Strategist, Clearleft

Getting buy-in: A new way to talk about content strategy

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