Understanding content strategy can be tricky—everyone seems to have a different definition of “strategist” when it comes to advertising job roles, and strategy descriptions can often feel abstract. Even when we have a good handle on it ourselves, explaining it to stakeholders can be difficult, especially when businesses expect a “content strategy” to be magical document that fixes everything overnight. If only!
Sure, we know that good content needs strategy behind it, from an organizational level right down to product level. But how do you create, explain, and implement a strategy in a way that brings others along for the journey?
In this session, you’ll learn:
Who should attend: This session is for anyone who sometimes feels overwhelmed having to explain what content strategy is but really wants to achieve a strong, impactful strategy for their business.
Content Strategist, Clearleft
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