Evaluating content success with analytics

Breakout session
Wednesday, May 20, 2020
9:00-9:50 a.m.
Room D

Is your content successful? What needs to be changed and why? This can feel like a shot in the dark, particularly when you’re not sure if you’re relying on the right metrics—or if those metrics are even reliable in the first place!

In this talk, you’ll learn how to build a measurement strategy for content including which metrics you can rely on, and which you can ignore.

You’ll walk away with:

  • An understanding of how to bring a new measurement strategy to your organization (and actually get it implemented)
  • A starting report that you can build on for your specific content challenges
  • More confidence and knowledge about how to measure user behavior on websites

Who should attend: This is for anyone who doesn’t feel confident that they are reporting on the right things or making decisions based on the right data.

Text Link

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Evaluating content success with analytics

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