Evaluating content success with analytics

Is your content successful? What needs to be changed and why? This can feel like a shot in the dark, particularly when you’re not sure if you’re relying on the right metrics—or if those metrics are even reliable in the first place!

In this talk, you’ll learn how to build a measurement strategy for content including which metrics you can rely on, and which you can ignore.

You’ll walk away with:

• An understanding of how to bring a new measurement strategy to your organization (and actually get it implemented)
• A starting report that you can build on for your specific content challenges
• More confidence and knowledge about how to measure user behavior on websites

Who should attend: This is for anyone who doesn’t feel confident that they are reporting on the right things or making decisions based on the right data.