Personalization is everywhere. You see it in those all-too-accurate Instagram ads all the way to banking and credit card recommendations. Services are getting smarter about what customers might actually want, but what does it mean to offer a recommendation in a highly sensitive moment? Or around personal information? And as content strategists stationed right between data and humans, what should our role become?
This session is grounded in the speaker’s experience of developing and executing content strategy around personalization in a healthcare startup.
In this session, you’ll learn:
Who should attend: This will be especially useful if you are working with personalization in highly regulated spaces, or at a company where you’re managing many stakeholders. This is for anyone looking for a framework to measure the risk/reward for personalization and a content strategy approach to help develop content that resonates.
Senior Copywriter, Collective Health