Content transformation on a large scale: Turning the Titanic faster

Working in large organizations where content isn't always recognized or understood as a critical business asset can feel like living in a war zone. Our content armies are often invisible, under-resourced, under-valued, and under-utilized. Turning the ship around can be a daunting and very slow process.

As the Australian Government’s former Head of Content (Digital Transformation Agency) and now principal content designer at Atlassian, Libby brings you tales and takeaways from the front line. She’ll share her experience of improving the visibility and value of content through community empowerment, executive buy-in, and using a “bottom up, top down” approach.

In this session, you’ll learn:

• The power of connecting and creating communities as a way of building bridges between the silos that the business has created and you’re unable to change (yet).
• How to apply service design thinking to solve and sell the interconnections between content design and content strategy with other parts of the organization that typically wouldn’t care.
• Lessons for bringing executives on the journey and cultivating the right sponsors and champions you need to support change management.

Who should attend: This session will be a good fit for those working in, or aiming to work in, content leadership roles in big companies, government, or large organizations.