Choosing your moments

Main-stage talk
Tuesday, May 19, 2020
9:15-9:40 a.m.
Nicollet Ballroom

In a world where, increasingly, brands are keen to ensure every interaction is full of character and personality, we might fear burning people out with the overwhelming wave of software with Genuine People Personalities. But being reactionary and reductive isn’t the solution. “Delight” isn’t the arbitrary, pointless interactions that get in people’s way—after all, the most delightful thing in the world is information architecture and a content strategy that works perfectly. And with the right matrix to qualify what delight means to your user, you can help your team to identify with more precision those moments that end up becoming the glue of your interactions with the humans on the other side of the screen.

In this talk, you’ll learn how to:

  • Decide when (and why) take a personal approach to UX writing.
  • Create guidelines your entire team can use.
  • Retain the humanity and authenticity that makes your brand stand out—without standing in people’s way.

Who should attend: This talk is for anybody struggling to maintain a good balance between brand voice and straightforward user experience—and anyone trying to convince their team that being appropriate and respectful to their user doesn’t mean becoming dull as dishwater and stripping out anything that reveals the fallible and authentic humans behind the software.

Choosing your momentsAnna Pickard

Creative Director, Slack

Choosing your moments

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