Building a discipline: How they do UX writing at the BBC

This session will offer two perspectives on how the BBC has built a new UX Writing discipline—and how it fits into the existing design team and process. You’ll hear about creative leadership and strategic planning, as well as the importance of developing, protecting, and promoting craft.

Learn how these two presenters work in partnership with editorial teams to make sure the surrounding context of a design supports and complements the content. Sometimes they concentrate on designing the surrounding context. At other times they help teams optimize content for audiences and technologies.

In this session, you’ll learn how to:

• Talk about the value and role of content design in a large, well-established organization.
• Grow a team (and recruit the right people).
• Find the right work, and say “no” to the wrong work.
• Develop and communicate a sense of your strengths as individuals and as a team.

Who should attend: This talk will offer some insight to leaders with responsibility for content teams, but most of the talk will focus on practical steps individual practitioners can take to create the right context to do meaningful and valuable work.