Building a discipline: How they do UX writing at the BBC

Breakout session
Tuesday, May 19, 2020
4:00-4:50 p.m.
Room BC

This session will offer two perspectives on how the BBC has built a new UX Writing discipline—and how it fits into the existing design team and process. You’ll hear about creative leadership and strategic planning, as well as the importance of developing, protecting, and promoting craft.

Learn how these two presenters work in partnership with editorial teams to make sure the surrounding context of a design supports and complements the content. Sometimes they concentrate on designing the surrounding context. At other times they help teams optimize content for audiences and technologies.

In this session, you’ll learn how to:

  • Talk about the value and role of content design in a large, well-established organization.
  • Grow a team (and recruit the right people).
  • Find the right work, and say “no” to the wrong work.
  • Develop and communicate a sense of your strengths as individuals and as a team.

Who should attend: This talk will offer some insight to leaders with responsibility for content teams, but most of the talk will focus on practical steps individual practitioners can take to create the right context to do meaningful and valuable work.

Text Link

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Building a discipline: How they do UX writing at the BBCKatherine Bradshaw-Jones

Senior UX Writer, BBC

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