Bring it in: Creating a strong community of practice

Main-stage talk
Wednesday, May 20, 2020
4:10-4:35 p.m.
Nicollet Ballroom

A community of practice (CoP) doesn’t just happen. It takes planning, effort, and a lot of listening to build a supportive community. When LinkedIn’s team suddenly grew from one UX writer to seven, they had to come together quickly as a strong, connected team.

Luckily, their research team had completed an extensive study on professional communities. Using those findings—along with what they’ve learned from established CoP leaders—this group soon discovered what works, what doesn’t, and where to go from here.

This talk is a playbook for intentionally creating your community, rather than hoping it just comes together.

This session will teach you:

  • What LinkedIn’s research revealed about building professional communities
  • Best practices from CoP leaders
  • How to connect with different reporting structures, locations, and employment types
  • How and when to include those outside your discipline
  • How to do a “listening tour” 


Who should attend: This will be helpful for managers, independent contributors, and anyone responsible for bringing teams together around a single discipline.

Bring it in: Creating a strong community of practiceKeri Maijala

Manager, UX Writing, LinkedIn

Bring it in: Creating a strong community of practice

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