Intensive workshop

Writing for the web: How and why to use plain language for all audiences

In an ideal world, users would read everything you write, and they would take the time to understand it. In the real world, you need to make your writing easy for people to read and understand.

Learn how to lower reading level and increase readability. And see what’s at stake if you don’t.

This workshop will be relevant for anyone who creates or influences digital copy—regardless of industry and audience. We’ll practice simplifying content. You’ll learn how to respond when your partners or clients challenge the need for a lower reading level. And you’ll leave with a list of studies you can cite in case you need more ammunition.

In this workshop, you’ll learn:

  • How to simplify your writing
  • How to meet accessibility guidelines for copy
  • Benefits of plain language for low- and high-literacy users
  • How reading level affects comprehension

Who should attend: This workshop is beneficial for people who write or influence copy, and people who present copy to clients or partners.

Prerequisites: We’ll work hands-on to simplify real-world writing samples. Please bring a computer that connects to the Internet and two writing samples from your company. (About 200–400 words each.)

Becky SpurbeckBecky Spurbeck

Senior Marketing Writer, Perforce

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