Intensive workshop

The conversation of UI: Unpacking voice and tone for interfaces

Interface components like buttons, menus, errors, and confirmation messages are built with words, and it’s remarkable how much a consistent voice and tone matter. Are you using an efficient, informative voice, or do you sound more like a quirky, lovable goofball? The appropriate voice builds trust, increases retention, humanizes interactions, and ultimately drives conversions and other business goals.

Drawing on their experience writing and designing for digital products, Andy and Michael will help you develop frameworks to explore and document how voice and tone affect the different aspects of your product, brand, website, or service.

This session will cover three primary things:

  • Discovery: Learn about voice and tone variants so you can understand how to match them to your company or product. Find out how to facilitate meaningful feedback from your audience and stakeholders as you develop your voice.
  • Design: Explore how tone should change based on what your users are going through, then apply your tone decisions practically by creating a prototype.
  • Testing: See how to get data about how well your voice and tone decisions are working through testing and research.

Who should attend: This workshop is for anyone who works on interactive experiences, from internal practitioners who create forms and sign-up flows for their websites to agency folks and independent consultants who work with startups and software companies. It's also a chance for product-focused content strategists and writers to learn new frameworks and refine their skills.

Prerequisites: Attendees would benefit from experience interviewing and presenting to stakeholders, whether it’s about marketing strategy, branding, writing, or design. They would also benefit from a strong understanding of the English language and should be comfortable discussing things like word choice with fellow workshop participants.

Michael MettsMichael Metts

Conversation Designer, Allstate

Andy Welfle

Senior Content Strategist, Adobe

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