Social strategy: A tale of discovery, implementation, and triumph


It’s time to align your social channels with institutional goals and strategy. How do you get started?​

In this session, hear how Dartmouth built out its social media program to support institutional goals with a clear and measurable framework. Using various tips and tricks, this session will teach you how to:

  • Identify your institution’s goals (even when they haven’t been made clear).
  • Implement an analytics framework to measure success.
  • Use Dartmouth’s customized (and free!) resources to improve your everyday work.

Who should attend: This session is a good fit for people who are in charge of social media strategy, or for folks who want to improve alignment between social media and other content channels.

Erin SupinkaErin Supinka

Assistant Director of Digital Engagement, Dartmouth College

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