SEO and content design: Integrating user-centered search strategy into your workflow

User-centered SEO isn’t just some magic you sprinkle on finished web copy right before hitting publish. SEO components—like user intent, internal-linking structures, content hierarchy, structured data, and meta descriptions—are built into content design decisions.

After clashing on projects and stepping on each others’ toes, Chris (an SEO) and Rebekah (a content and UX strategist) found smarter ways to integrate their work and create helpful, relevant web experiences that are search-engine friendly, too. In this session, they’ll share what they’ve learned and help you understand when, where, and how to integrate SEO into your content design process.

In this session, you’ll learn:

• A better understanding of how, when, and where SEO essentials play into your web content workflow
• Practical approaches and tools you can use to add a search-strategy lens to the content research and design work you already do, without compromising user experience
• Ideas on how to collaborate more effectively with SEO stakeholders

Who should attend: This session will be a good fit for people who want to expand on their knowledge of modern search strategy and understand how to account for SEO without compromising user experience.