People, plans, and process: Making your content strategy really happen

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Creating engaging content is a journey, and you’ve cleared your first hurdle: You’ve identified a content problem in your organization, put a strategy in place to solve it, and successfully convinced your key stakeholders that the problem is worth resolving. Now you’re ready to kick-off your content project.

Your next hurdle to overcome is moving your content project from planning to published. If you and your team do not know where to start, what tasks to focus on and complete first, or who should be involved in the process—this part can get messy and frustrating. But what if you had a clear view of what task to tackle first and a documented and organized process in place to create content from start to finish?

In this workshop, you’ll learn how to turn your content strategy into a tactical plan and then how to create a content workflow so you and your team can develop content with more clarity and a little less chaos.

You’ll walk away with:

  • A better understanding of how to turn your content strategy into action items.
  • A set of “building blocks” for creating a workflow for your content project.
  • Techniques for getting stakeholders to use and adhere to the workflow.

Who should attend: People who understand how to get a content strategy in place but then find themselves asking, “Where do we begin? What do we tackle first?” This will also help if you are looking to create a system or improve your existing process for moving content from planning to published.

Prerequisites: Attendees should have general knowledge of and involvement in the content development process—planning and research, copywriting, graphic design, web development, etc.

Malaika CarpenterMalaika Carpenter

Founder and Principal Consultant, SayCred Media Group, LLC

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