How do you know if content strategy is paying off? How do you know if your content can be understood? Communicates the right message? Reaches your audience? Knowing the answers to these questions won’t just help you improve the quality of your site; it will help you justify your content strategy efforts to your boss and colleagues.
This workshop will look at ways to integrate analytics and other measurements into your content strategy practice. Topics include:
Who should attend: This workshop will be ideal for folks who are struggling to measure whether their content is effective, or who are trying to communicate content improvements to others.
Prerequisites: Participants will need to bring a laptop and have access to a Google Analytics account to participate in all the exercises. If you don’t have access to your organization’s analytics, you can use Google’s analytics demo account.
Executive Director of Marketing and Communications, Indiana University of Pennsylvania