Main-stage talk

I’m not sure where we’re going, but we’ll know when we’re there

Now that some of the industry has begun to rally around the job title of “Content Strategist,” what does the actual job and career path look like? How can we approach some of the ethical challenges we all face, especially working in technology today?

In this talk, Margo Stern considers the common challenges of a content strategist, the insecurities we battle, and how to sort out what to do when we’re faced with them. Drawing on her experience at Google, Twitter, and Facebook both as a manager and as an independent contractor, she’ll share her worst mistakes, her best wisdom, and maybe some well-intentioned speculation.

In this session, we’ll focus on:

  • Forging your own golden path: There’s no one way to be a content strategist. This is great and this is also terrible. We’ll consider being a manager vs. being an independent contractor (and what happens if you find yourself doing both), how to assess when it’s time to change teams/jobs/roles, and how to suss out what’s right for you.
  • Doing the work: This isn’t about how to set up documentation or the perfect formula for a CTA. Instead, we’ll talk about how to get unstuck, geeking out (i.e., finding your strengths), and the fact that it’s OK if the work is easy. Really. Work doesn’t have to be toil.
  • Getting through the tough stuff: Being a content strategist means being an advocate for the people who aren’t in the room (and getting in the room in the first place). This part of the job can be exhausting, disheartening, and straight-up hard. Here, we’ll talk about your noble role as a CS (and why it’s important you keep doing it), battling compassion fatigue, and how to advocate for yourself in order to advocate for others.

Who should attend: While this session will approach really tough topics that are universal to the discipline, Margo will likely pull from experiences of working at large tech companies doing work at scale. To that end, this might apply best to other people working at large companies, with any level of experience.

That said, sole practitioners also come up against ethical questions and career uncertainty and will hopefully find value in the talk.

Margo SternMargo Stern

Content Strategist, Facebook

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