Now that some of the industry has begun to rally around the job title of “Content Strategist,” what does the actual job and career path look like? How can we approach some of the challenges we all face, especially working in technology today?
In this talk, Margo Stern considers the common challenges of a content strategist, the insecurities we battle, and how to sort out what to do when we’re faced with them. Drawing on her experience at Google, Twitter, and Facebook both as a manager and as an individual contributor, she’ll share her worst mistakes, her best wisdom, and maybe some well-intentioned speculation.
In this session, we’ll focus on:
Who should attend: While this session will approach really tough topics that are universal to the discipline, Margo will likely pull from experiences of working at large tech companies doing work at scale. To that end, this might apply best to other people working at large companies, with any level of experience.
That said, sole practitioners also come up against ethical questions and career uncertainty and will hopefully find value in the talk.
Content Strategist, Facebook