Breakout session

Helping content meet design

Ah, the web-design causality dilemma: The content provider won’t start without a design, and the designer won’t start without content. When only one side is set up to win, everybody loses—especially the end user.

It’s high time we addressed this chicken-and-egg problem through evolution: Collaborative content design is here. By starting with a shared understanding of the work, and a willingness to meet in the middle with just enough content and just enough design, you too can break the cycle and create better, smarter web products—faster.

In this session, you’ll learn:

  • Tips for talking design as a content person (and vice versa)
  • Lessons learned from real-life wins ... and missteps
  • Tools and techniques to give you the confidence to lead your project team to success

Who should attend: People looking to become more confident in leading cross-functional projects or teams will walk away with helpful tools and tips. Content people fearful of design, or design people fearful of content, will learn from the other side. Seasoned content people will gain exposure to design techniques.

Gord RobertsGord Roberts

Manager, Web Content Strategy, Bank of Canada

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