How can you reinvigorate a content update beyond “plugging in” the latest figures or inserting new person-of-interest talking points? What’s the best option for using rich media forms that align with your strategic messaging?
Multimedia veteran Ravi Jain invites all around the proverbial campfire to unpack the primordial hooks and motivations within effective storytelling. Collectively, we will examine how new technologies can be married to those elemental story models to engage both new and old audiences.
In this session, we will:
Who should attend: This session will be a good fit for anyone who has a stake in developing and/or delivering content, preferably with the option of employing rich media in addition to words and images. Attendees will learn that having to tell the same story again is an opportunity to be embraced, not a headache to endure.
Senior Associate Director, Digital Media & Web Development, Boston College
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