Intensive workshop

Facilitation for content strategy

As content strategists, we engage people across the enterprise to bring out their best ideas, to get buy-in on a project direction, and to build and support content efforts. These things require facilitation, a skill separate and distinct from creating copy or planning a CMS.

In this session, content strategists will develop their facilitation skills for two main scenarios: facilitating pre-planned workshops and facilitating off the cuff. For workshops, we’ll look at a common structure to plan next-level working sessions. For ad hoc facilitation, we’ll look at habits that help extract the most value out of your participants. Finally, as senior content strategists, we’re called upon to deal with the most difficult facilitation situations, and we’ll look at three personas who introduce unnecessary obstacles to working sessions.

After this workshop, you’ll know:

  • Next-level facilitation behaviors that strengthen participation
  • A workshop recipe for planning more complex working sessions
  • How to deal with difficult participants

Who should attend: This workshop is ideal for senior content strategists who find themselves leading more and more strategy conversations, engage in cross-discipline collaboration, or are trying to coach mid-career content people on being collaborative.

Prerequisites: Some previous experience with facilitation will be helpful, but is not required.


Dan BrownDan Brown

Principal, EightShapes, LLC

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